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Advertising has to contain cultural references in order to connect with audiences. It's a testament to the influence of the industry in modern society that those references are often to commercials themselves. Or is it? Two new online spots from Camp + King for Old Navy are dripping with allusions to TV-commercial styles everyone will recognize. But an ode to the art of advertising, they are not. They are part of another sub-genre, one that parodies appalling advertising, usually for an unnamed or fictitious competing product, to highlight how much different some new product or service is.
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