Ad of the Day: Stella Artois

Chivalrous suitor loses his clothes in Mother London's latest

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There is a tradition in European beer advertising whereby spots—and even entire campaigns—center around heartfelt tales of young love, usually set in an achingly beautiful European city. As it opens, this new Stella Artois spot, "Respect," by Mother London, feels exactly like it is going to be one of those. A young man sits outside a café in what could be Paris but is probably meant to be Brussels, given the provenance of the beer.

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