Ad of the Day: Intel

A short film about wedding photographers in China wears its pitch well

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Sometimes it feels like the anthemic, big-production, "Look at who we are and what we do" spot is a thing of the past. Of course, it isn't. It certainly lives on in the short movies that brands occasionally make to yell to the world. In fact, this latest video in Intel's "Visibly Smart" campaign, produced by Amsterdam Worldwide, comes round to a more direct promotion than it initially seems. But it does so in the context of a mini documentary that is genuinely interesting to watch and perfectly crafted.

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