Ad of the Day: Lipton Ice Tea

DDB London's light and breezy ride is weighed down by taglines

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DDB London delivers a feel-good factor by the bucketful in this new spot for 100 percent Natural Lipton Ice Tea. From the chaos and dirt of a city street drowning in construction and traffic, a woman emerges and ends up on the open road on the back of her friend's motorbike, zooming off into the beautiful countryside. But not, of course, until she has taken a healthy swig of Lipton's. The tea has a magical visual effect, turning her transparent and allowing us to see the goodness of tea floating round inside her.

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