Come the Cord Cutters

Poll shows real interest in cancelling cable

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

There is no doubt that Americans are watching more and more TV shows online, but how close are they to cancelling their cable service and going Web only? In our latest Adweek/Harris Interactive poll more than half of the respondents said they had some interest in making the move. The constraints on them doing so? Price and convenience.

Not all is lost for cable TV. Over a third of the respondents said they had no interest at all.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in