How 4 Brands Embraced Tumblr's New Mobile Design
Appearance feature all about customization
Brands are popping out new looks on Tumblr’s mobile app. Today, Tumblr revealed its new Appearance feature, which lets users and brands customize their pages. American Express, Lipton, Axe and L’Oreal are among the brands using the new design.
“[We are] extending our commitment to self-expression to mobile,” Tumblr said today. “For the first time, we're allowing customization and theming to occur in the mobile apps.”
The new design options let brands customize how their Tumblr blog, dashboard and search results look on the app.
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