Klout Perks Crosses 1 Million Claims, More Than 400 Campaigns
Nearly three years after Klout launched Klout Perks as its first paid product for brands—letting marketers like Chevy reward influential users with offers like a weekend-long test drive—more than one million Perks have been claimed across over 400 campaigns, the social inf
Facebook Could Map Out Local Search, Ads With Waze Deal
Early Stats on How Facebook Exchange Ads Perform in News Feed
Sharethrough Scales Up Its Native Ads
A fundamental challenge of native advertising is scalability. A Google search ad can’t run as a Forbes BrandVoice ad, nor can a Twitter Promoted Tweet be placed as a Tumblr Radar spot.
LinkedIn Pivoting From One-Off Marketing Deals to Content-Based Ads
When it comes to LinkedIn’s suite of revenue streams, Marketing Solutions (read: advertising) is the Theodore to Talent Solutions’ (job recruitment) Alvin.
Facebook Served 39 Percent More Ad Impressions in Q1
All that chatter from people decrying an increase in ads when they visit Facebook may not be exaggerations from an agitated few. Facebook CFO David Ebersman said during the company’s first-quarter earnings call on Wednesday that the social network served up 39 percent more ad impressions in the most recent period than Q1 2012.
Twitter Opens Ad Demand Floodgates With Self-Serve Expansion
Twitter extended its self-serve platform to all U.S.