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Twitter extended its self-serve platform to all U.S. users today, opening up the demand floodgates even more than when it rolled out an ad API earlier this year. Conceivably accommodating that swell of advertisers would lead to more Promoted Tweets appearing in users’ streams, but Twitter says that’s not going to happen.
“There will be no change in the frequency with which ads show up in timelines or [on Twitter’s search results pages],” said Russ Laraway, senior director of small- and medium-sized businesses at Twitter.