Twitter Opens Ad Demand Floodgates With Self-Serve Expansion

No change in frequency of ads served, says exec

Twitter extended its self-serve platform to all U.S. users today, opening up the demand floodgates even more than when it rolled out an ad API earlier this year. Conceivably accommodating that swell of advertisers would lead to more Promoted Tweets appearing in users’ streams, but Twitter says that’s not going to happen.