Early Stats on How Facebook Exchange Ads Perform in News Feed

Pricier at first but better value


It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off. But only a month after Facebook began testing retargeted Facebook Exchange ads within users’ desktop News Feed, the positive returns are beginning to roll in. 

“In early tests, the performance [of FBX ads run in the desktop News Feed] is dwarfing [their traditional right-rail counterparts],” said Marc Grabowski, COO of social ad firm Nanigans, one of three companies to first test FBX News Feed ads.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in