LinkedIn Pivoting From One-Off Marketing Deals to Content-Based Ads

Marketing biz swelled 56 percent to $74.8 million in Q1

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When it comes to LinkedIn’s suite of revenue streams, Marketing Solutions (read: advertising) is the Theodore to Talent Solutions’ (job recruitment) Alvin. While Talent Solutions generated $184.3 million in Q1 revenue—amounting to 57 percent of $324.7 million in overall revenue in the period—Marketing Solutions chipped in $74.8 million, up 56 percent versus last year but accounting for just 23 percent of revenue.

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