Nearly three years after Klout launched Klout Perks as its first paid product for brands—letting marketers like Chevy reward influential users with offers like a weekend-long test drive—more than one million Perks have been claimed across over 400 campaigns, the social influence measurement company said today. “I feel like Santa Claus with a million people getting Perks,” said Klout CEO Joe Fernandez.
The million-Perk mark suggests the program has gained steady traction among brands and users, even though Klout has only 4 members of its sales team, per Fernandez.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in