Klout Perks Crosses 1 Million Claims, More Than 400 Campaigns

Company considering sponsored answers product with Bing

Nearly three years after Klout launched Klout Perks as its first paid product for brands—letting marketers like Chevy reward influential users with offers like a weekend-long test drive—more than one million Perks have been claimed across over 400 campaigns, the social influence measurement company said today. “I feel like Santa Claus with a million people getting Perks,” said Klout CEO Joe Fernandez.