Facebook Served 39 Percent More Ad Impressions in Q1

Ad strategy pivots on new targeting, not new units, say execs

All that chatter from people decrying an increase in ads when they visit Facebook may not be exaggerations from an agitated few. Facebook CFO David Ebersman said during the company’s first-quarter earnings call on Wednesday that the social network served up 39 percent more ad impressions in the most recent period than Q1 2012.