Oscars Produce Strange Promoted Tweets [Updated]

Oxygen's Kim Novak ad sticks out

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When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department. The gala's red carpet run-up to ABC's three-hour telecast was filled with trending topics around the event, and brands appeared to have ramped up spend on the social platform.

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