Klout Looking for Clout With Brands

Mysterious influence-measurer rolling out +K button in June

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Get ready for another social button to populate pages across the web. Klout—a startup that rates users’ online influence somehow based on their Facebook, Twitter, Foursquare, Google+, LinkedIn activities and reach.—said in a blog post on Thursday (May 3) that it plans to expand the +K button beyond Klout.com. Klout CEO and cofounder Joe Fernandez told Adweek on Friday that the company is eyeballing June for that rollout, while sharing some thoughts on how brands and publishers might utilize the new button.

The +K button enables users to vouch for whether a Klout user should be considered influential on a given topic with a simple click of a mouse.



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