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One of the first steps toward a healthier lifestyle, outside of exercise, is making healthy choices at the grocery store. Wunderman MENA created a shopping cart that helps shoppers not only think about what they are putting in their cart, but how many calories they burn while doing it. Lipton Green Tea calls it "a gym on wheels in a supermarket."
"We wanted to create something that was advertising for good," Piotr Chrobot, executive creative director of Wunderman MENA, said.