It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
One of the first steps toward a healthier lifestyle, outside of exercise, is making healthy choices at the grocery store. Wunderman MENA created a shopping cart that helps shoppers not only think about what they are putting in their cart, but how many calories they burn while doing it. Lipton Green Tea calls it "a gym on wheels in a supermarket."
"We wanted to create something that was advertising for good," Piotr Chrobot, executive creative director of Wunderman MENA, said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in