Ford

Ford Cleverly Uses Vertical Video to Demonstrate Its Blind Spot Capabilities

Thanks to Snapchat, vertical video is now how young people—and thus, ad people—do mobile video. But there are always moments in a trend when an advertiser doesn't just follow along, but breaks it down and uses the mechanics to meet its own ends. This is one of those times. To promote the Ford Edge's Blind Spot Information System [BLIS], BBR Saatchi & Saatchi in Israel created a mobile ad that, like Geico's unskippable ads for preroll, might change how other advertisers see vertical video. 

Ad of the Day: Mads Mikkelsen Is a Riveting, Bizarre Hitman in Ford’s 8-Minute Gangster Flick

The new Ford Edge is so enchanting, it will turn the vicious assassin that an arms dealer hired to kill you into a smitten guardian angel—though the killer with the heart of gold might still steal your ride as payment for his protection.

Why Internet-Famous Dogs Are Fetching So Much Love From Brands

Social media influencers have transformed the way brands interact with consumers—and a lot of those influencers aren't human.

VML Launches a Fellowship Program to Unite Its U.S. and China Offices and Reduce Turnover

As a relatively young global network (founded in 1992) VML noticed that while it's continuing to expand across the world, there has been some trouble developing a connection between its two biggest markets, the U.S. and China.

Ford’s VR App Lets You Experience Life as a Race Car Driver

Virtual reality makes a lot of sense for auto brands—after all, what better way to show off your car's features than to put consumers in the virtual driver's seat?

How Ford Is Snapchatting the Olympics Without Mentioning the Olympics

If you're not an official Olympics sponsor, creating a social media campaign centered on the games or its themes without breaking the U.S.

Ford Is Teaming Up With Jose Cuervo to Make Car Parts From Agave

Environmentally conscious auto manufacturing just got a shot in the arm—or rather, a shot of tequila. Ford and Jose Cuervo are teaming up to turn agave plant byproduct from tequila into plastic cup holders, fuse boxes and wiring for Ford cars and trucks.

Ford Designs a Massive ‘Escape the Room’ Game in NYC to Replace the Test Drive

Ford is turning the typical test drive experience on its head this weekend with a giant driveable game in New York.

This Man Ate a Ford Kuga, to Sample Its Delicious Materials, in Brand’s First ‘Taste Drive’

Every automaker says it uses the best materials. But how do you really know unless you try them? And by try, we mean eat.Ford Motor Co. in Israel wanted to demonstrate the quality of the Ford Kuga's glass, steering wheel, seats, etc. So, it got Canadian illusionist Eric Leclerc—who is also apparently omnivore who'll eat anything, edible or not—to consume parts of the Kuga and report back.

This 20-Year-Old Agency Stays Relevant by Serving Brands That Want Data-Driven Results

Specs Who (L. to r.) Trae Clevenger, evp, chief strategy officer; Martin Reidy, president and CEO; and Judge Graham, evp, chief digital officer What Data-driven marketing agency