Thanks to Snapchat, vertical video is now how young people—and thus, ad people—do mobile video. But there are always moments in a trend when an advertiser doesn't just follow along, but breaks it down and uses the mechanics to meet its own ends. This is one of those times. To promote the Ford Edge's Blind Spot Information System [BLIS], BBR Saatchi & Saatchi in Israel created a mobile ad that, like Geico's unskippable ads for preroll, might change how other advertisers see vertical video.
The new Ford Edge is so enchanting, it will turn the vicious assassin that an arms dealer hired to kill you into a smitten guardian angel—though the killer with the heart of gold might still steal your ride as payment for his protection.
Social media influencers have transformed the way brands interact with consumers—and a lot of those influencers aren't human.
As a relatively young global network (founded in 1992) VML noticed that while it's continuing to expand across the world, there has been some trouble developing a connection between its two biggest markets, the U.S. and China.
Virtual reality makes a lot of sense for auto brands—after all, what better way to show off your car's features than to put consumers in the virtual driver's seat?
If you're not an official Olympics sponsor, creating a social media campaign centered on the games or its themes without breaking the U.S.
Environmentally conscious auto manufacturing just got a shot in the arm—or rather, a shot of tequila. Ford and Jose Cuervo are teaming up to turn agave plant byproduct from tequila into plastic cup holders, fuse boxes and wiring for Ford cars and trucks.
Ford is turning the typical test drive experience on its head this weekend with a giant driveable game in New York.
Every automaker says it uses the best materials. But how do you really know unless you try them? And by try, we mean eat. Ford Motor Co. in Israel wanted to demonstrate the quality of the Ford Kuga's glass, steering wheel, seats, etc. So, it got Canadian illusionist Eric Leclerc—who is also apparently omnivore who'll eat anything, edible or not—to consume parts of the Kuga and report back.
Specs Who (L. to r.) Trae Clevenger, evp, chief strategy officer; Martin Reidy, president and CEO; and Judge Graham, evp, chief digital officer What Data-driven marketing agency