Lowe’s Is Using Facebook Live to Unveil Its Black Friday Deals This Weekend
Performance Marketing
Can live video help retailers win the battle known as Black Friday? Lowe's, the do-it-your-self home improvement brand, intends to find out.
YouTube Is Beefing Up Its Live Video Game to Compete With Facebook and Periscope
Performance Marketing
YouTube may have been first in the online video space, but as the digital ecosystem explodes, the online video giant has fallen behind in one of the newest trends: live [...]
Twitter Is Bullish on Periscope as Brands Adapt to Livestreaming’s Growing Popularity
Performance Marketing
KitchenAid Brings Aspen’s Food & Wine Classic to Your Home
Brand Marketing
If you're not one of the 5,000 food fans attending this year's sold-out Food & Wine Classic in Aspen, KitchenAid is bringing the culinary world's preeminent event to you.
IHOP Livestreamed Some Pancakes on a Beach and It’s the Brand’s Top Social Video Ever
Brand Marketing
Summer's here, and that means it's time for tropical vacations, and, courtesy of IHOP, tropical pancakes and quirky Facebook Live videos to promote them.
McDonald’s Unveils Burger-Inspired Art During Its First Facebook Live Video
Performance Marketing
McDonald's hosted its first Facebook Live video today—an art show, The Starving Artist, reminiscent of Bob Ross' The Joy of Painting.