Brand Marketing

IHOP Livestreamed Some Pancakes on a Beach and It's the Brand's Top Social Video Ever

Flapjacks, seagulls and a bearded guy go viral

By Christine Birkner

June 13, 2016

Summer's here, and that means it's time for tropical vacations, and, courtesy of IHOP, tropical pancakes and quirky Facebook Live videos to promote them.

Christine Birkner

Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.

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