IHOP Livestreamed Some Pancakes on a Beach and It's the Brand's Top Social Video Ever

Flapjacks, seagulls and a bearded guy go viral

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Summer's here, and that means it's time for tropical vacations, and, courtesy of IHOP, tropical pancakes and quirky Facebook Live videos to promote them.

On June 9, IHOP ran its first Facebook Live videos to tout its new Paradise Pancakes, which come in flavors like strawberry passion fruit, banana macadamia nut and pineapple upside down. "Setting up a Facebook livestream that's about enjoying the pancakes in a paradise environment was a perfect way to involve our guests, as opposed to just posting a picture of the pancakes," said Kirk Thompson, svp of marketing at IHOP.

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