Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Summer's here, and that means it's time for tropical vacations, and, courtesy of IHOP, tropical pancakes and quirky Facebook Live videos to promote them.
On June 9, IHOP ran its first Facebook Live videos to tout its new Paradise Pancakes, which come in flavors like strawberry passion fruit, banana macadamia nut and pineapple upside down. "Setting up a Facebook livestream that's about enjoying the pancakes in a paradise environment was a perfect way to involve our guests, as opposed to just posting a picture of the pancakes," said Kirk Thompson, svp of marketing at IHOP.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in