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McDonald's hosted its first Facebook Live video today—an art show, The Starving Artist, reminiscent of Bob Ross' The Joy of Painting.
During the hour-long program the fast food giant revealed three oil paintings; "The Beefy Gastronaut" which featured the chain's Quarter Pounder with cheese, the "Burger Brawn," which featured the Big Mac and the "Beefy Peaks."
The point? To celebrate National Hamburger Day. The program was hosted by an improv actor playing a sweater-and-fanny-pack-wearing artist named Bevin, who explained to the roughly 1,000 viewers that he was going to take the burgers from "mouth-worthy to museum-worthy."