Lowe's Is Using Facebook Live to Unveil Its Black Friday Deals This Weekend

Building hype for the holidays with social video

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Can live video help retailers win the battle known as Black Friday? Lowe's, the do-it-your-self home improvement brand, intends to find out. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in