Convergent TV

How Martha Stewart Conquered Facebook Live, One Viral Cooking Video at a Time

It helps that she was an early adopter

Headshot of Sami Main
By Sami Main

October 26, 2016

"Martha!" gasped 9-year-old Madeline Zakarian in awe, as Martha Stewart walked into one of the test kitchens in one of her many headquarters, located along the Hudson River in Manhattan. 

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Headshot of Sami Main

Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

Recommended articles
Related Articles
Convergent TV

Nielsen’s Digital Content Ratings Will Now Include Facebook, Hulu and YouTube Video Viewsicon-image

By Sami Main

Convergent TV

Garrison Keillor, Longtime Host of Prairie Home Companion, Has Been Fired for ‘Inappropriate Behavior’icon-image

By Sami Main

Convergent TV

The Hollywood Reporter-Billboard Media Group Is Shaking Up Its Executive Ranksicon-image

By Sami Main

Convergent TV

GE’s Droneweek Will Air on Viceland During a Week of Drone-Related Programmingicon-image

By Sami Main

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Customer Experience Transformation for the C-Suite

Mastering the Art and Science of Subscriber Care

Maximize the Value of First-Party Data for Today and Tomorrow

You Might Like

Are You Advertising With Integrity?

By Connatix

The Power of Leading With Your Brand’s Purpose

By Amazon Ads

Want to Reach Gen Z? Make Sure Your Ads Are Legit Good

By Steve Ellis, EVP Ad Sales Strategy & Business Development, Paramount

Reach Gen Z and Younger People in the Spaces They Value

By Sarah Iooss, Head of Sales, Americas, Twitch