Just three years ago, Vine appeared to be a central player in the future of "snackable content." Its short-form style of messaging even aired in a Monday Night Football TV spot. But last week, Twitter shut down its six-second video app in an apparent effort to streamline the company toward better profitability.
On Monday, Vine founders launched a live video app called Hype, which will challenge Facebook Live and Twitter-owned Periscope for territory in a fledgling space that just keeps getting more competitive.
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