Coca-Coca

Coca-Cola Celebrates Gold Medal Moments in Campaign for Rio Olympics

The joy of winning an Olympic gold medal is comparable to some of the emotional highs in life, and Coca-Cola is exploring that feeling in its campaign for the 2016 games.

Famed Adman Bill Backer, Best-Known for Coca-Cola’s ‘Hilltop,’ Dies

Bill Backer, the ad giant behind the world's most famous ad, Coca-Cola's "Hilltop," which had a prominent role in the finale of Mad Men, died on Friday. He was 89.

Fox Finds the Perfect Sponsor for Its 1950s-Era Grease Revival: Coca-Cola

Fox didn't let a little thing like Grease Live's 1950s setting stand in the way of finding a brand partner for Sunday's three-hour live musical event. The network has partnered with Coca-Coca, which will sponsor Grease Live with period-appropriate integrations.

Subway Taps Former Coca-Cola Marketing Chief Joseph Tripodi as Its New Global CMO

Subway has named Joseph Tripodi, a marketing vet who most recently served as Coca-Cola's chief marketing officer, as its new global CMO, effective immediately. 

Coca-Cola Brings Back This Classic ‘Mean Joe’ Commercial for Nascar Race

"Mean Joe" Greene is returning to television tonight as Coca-Cola resurrects the 1979 ad featuring the Pittsburgh Steelers' former defensive tackle shedding his tough-guy vibe—all thanks to a kid and, of course, a Coke. Arguably one of the most iconic commercials, the 60-second spot will air during the Nascar Darlington Southern 500 race in South Carolina.

Sponsors Line Up for BET Awards, ‘the Biggest Entertainment Weekend in Black America’

A number of major brands—Coca-Cola, Cricket Wireless, Domino's, Macy's, McDonald's, Nissan, Samsung, State Farm, Verizon and the U.S. Army—are signed on for the 15th anniversary of the BET Awards and the weekend-long BET Experience, or what sales chief Louis Carr calls the "biggest entertainment weekend in black America."

Warren Buffett Played a Classic Coke Jingle on the Ukelele for the Company’s Annual Meeting

Warren Buffett is known for many things, but singing hasn't been one of them—until now. Buffett played "I'd Like to Buy the World a Coke" on a custom ukulele (presented to him recently by Wieden + Kennedy) in a video Wednesday that opened Coca-Cola's annual meeting as it celebrates its 100th birthday. 

NBA Ditches Coke for Pepsi After a 30-Year Partnership

By severing Coca-Cola's nearly 30-year relationship with the NBA, PepsiCo will achieve a clean marketing sweep of the four major professional sports leagues this fall.

Ad of the Day: Coke Spreads Joy to Some Seriously Unlucky Coke Drinkers

Coca-Cola knows that sometimes life straight up sucks. But Coca-Cola also wants you to realize that you, sir, are not the only one with problems.

Tricked Into Quoting Hitler, Coca-Cola Suspends Automated Tweet Campaign

Coca-Cola has suspended its #MakeItHappy automated social campaign after a prank from Gawker had the brand inadvertently tweeting out several lines from Adolf Hitler's Mein Kampf.