Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
Fox didn't let a little thing like Grease Live's 1950s setting stand in the way of finding a brand partner for Sunday's three-hour live musical event. The network has partnered with Coca-Coca, which will sponsor Grease Live with period-appropriate integrations.
The beverage will be featured prominently in Grease's diner scene, with retro logos, signs and products. It will also be featured in a passive placement, on the vending machine in the opening of the show.
Coca-Cola will also execute digital and social promotions related to the event, including Snapchat activations during the weekend and on Sunday night.
"Grease and Coca-Cola are timeless icons of Americana that bring friends and family together over great music and refreshing taste," said Katie Miller, vp of connections, Coca-Coca North America, in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in