Fox Finds the Perfect Sponsor for Its 1950s-Era Grease Revival: Coca-Cola

Product placements aplenty in Sunday's live musical

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Fox didn't let a little thing like Grease Live's 1950s setting stand in the way of finding a brand partner for Sunday's three-hour live musical event. The network has partnered with Coca-Coca, which will sponsor Grease Live with period-appropriate integrations.

The beverage will be featured prominently in Grease's diner scene, with retro logos, signs and products. It will also be featured in a passive placement, on the vending machine in the opening of the show. 

Coca-Cola will also execute digital and social promotions related to the event, including Snapchat activations during the weekend and on Sunday night.

"Grease and Coca-Cola are timeless icons of Americana that bring friends and family together over great music and refreshing taste," said Katie Miller, vp of connections, Coca-Coca North America, in a statement.



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