Brand Marketing

Famed Adman Bill Backer, Best-Known for Coca-Cola’s ‘Hilltop,’ Dies

Legendary creative was 89

By Kristina Monllos

May 18, 2016

Bill Backer, the ad giant behind the world's most famous ad, Coca-Cola's "Hilltop," which had a prominent role in the finale of Mad Men, died on Friday. He was 89.

Kristina Monllos
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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