Famed Adman Bill Backer, Best-Known for Coca-Cola’s ‘Hilltop,’ Dies

Legendary creative was 89

Bill Backer, the ad giant behind the world's most famous ad, Coca-Cola's "Hilltop," which had a prominent role in the finale of Mad Men, died on Friday. He was 89.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.