Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
"Mean Joe" Greene is returning to television tonight as Coca-Cola resurrects the 1979 ad featuring the Pittsburgh Steelers' former defensive tackle shedding his tough-guy vibe—all thanks to a kid and, of course, a Coke.
Arguably one of the most iconic commercials, the 60-second spot will air during the Nascar Darlington Southern 500 race in South Carolina.
Greene, a Hall of Famer and four-time Super Bowl champion, is shown in the ad limping back to the locker room after a game, when a young boy stops him and offers him a Coke.