Coca-Cola Brings Back This Classic 'Mean Joe' Commercial for Nascar Race

Greene relives the ad that changed his image

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


"Mean Joe" Greene is returning to television tonight as Coca-Cola resurrects the 1979 ad featuring the Pittsburgh Steelers' former defensive tackle shedding his tough-guy vibe—all thanks to a kid and, of course, a Coke.

Arguably one of the most iconic commercials, the 60-second spot will air during the Nascar Darlington Southern 500 race in South Carolina.

Greene, a Hall of Famer and four-time Super Bowl champion, is shown in the ad limping back to the locker room after a game, when a young boy stops him and offers him a Coke.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in