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The joy of winning an Olympic gold medal is comparable to some of the emotional highs in life, and Coca-Cola is exploring that feeling in its campaign for the 2016 games.
The campaign, #ThatsGold, from Ogilvy & Mather Brazil and David, builds on Coca-Cola's current "Taste the Feeling" campaign. TV and print ads will feature 79 Olympic athletes from 23 countries, including U.S. swimmer Nathan Adrian and soccer star Alex Morgan. A montage of athletes' gold medal moments is interspersed with footage of people experiencing everyday moments of excitement.