Brand Marketing

Coca-Cola Celebrates Gold Medal Moments in Campaign for Rio Olympics

Ogilvy & Mather spots feature 79 global athletes

By Christine Birkner

July 13, 2016

The joy of winning an Olympic gold medal is comparable to some of the emotional highs in life, and Coca-Cola is exploring that feeling in its campaign for the 2016 games.

Christine Birkner

Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.

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