Without pesky headphone wires, you'll be freed up to move in any way the laws of physics allow—and even, perhaps, some they don't.
The iPhone 7 Plus takes such great portraits, everyone you run into on the street will want one—whether you actually know them or not.
After entering the app-install space in the fall, Apple says that 50 percent of consumers who click on ads they see in the App Store go a step further and download the app.
Way back in the distant days of 2010, you might have chanced on a video of Justin Bieber, sitting in a recording studio and speaking—with genuine feeling—about a particular social problem he wanted to make right. World hunger, perhaps? Childhood diseases? Well, not quite.
It's been an undeniably rough year, but at least we had some brilliant advertising along the way to inspire, amuse and delight us. Adweek's picks for the 10 best ads […]
Wherefore art thou, iPhone 7? Here's a charmer for the digital scrapbook. In its ongoing efforts to convince us the incremental changes of the iPhone 7 are actually quite magical, Apple has released "Romeo and Juliet."
History will remember 2016 as when digital became a constant overlay to real life, with presidential candidates trolling one another on social media before and after debates while mobile game […]
A lot of Christmas ads suggest that spending time with friends and family should be the ultimate goal of the holidays. But what about those people who don't have much of either? Apple just released its 2016 holiday commercial, and it's devoted to reminding people that friends and family aren't the only people who might need comforting at this time of year—and in this particular year, too. Directed by Park Pictures' Lance Acord (who also directed Apple's Emmy-winning 2013 holiday ad, "Misunderstood"), it's a remarkable piece of work and a study in contrasts—dark and light, sad and happy, lonely and full of love.
These days, technology evolves at an incredibly fast pace. But Apple is reaching much further back into history to tell the story of just how much it thinks can happen next, with the help of its new MacBook Pro. An ambitious new ad bridges humans' discovery of fire with space travel and smartphones using a classic symbol for the power of imagination—the light bulb.