Keith Sibson

Keith Sibson is VP Product & Marketing at PostUp, an email, mobile, and social media marketing platform provider.

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Why Email Is an Easier Way to Establish User Identity

Performance Marketing

To better engage and monetize your audience, you have to know your audience. It’s no coincidence that the two platforms that command the majority of digital ad spend also collect [...]

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Why Email is An Easier Way to Establish User Identity

Media

To better engage and monetize your audience, you have to know your audience. It’s no coincidence that the two platforms that command the majority of digital ad spend also collect [...]

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Think Apple News is Going to Save Your Traffic? Think Again.

Media

In a year where Facebook has pushed publisher content further down the news feed (and further down their list of priorities in general), Apple News has seemed to be a [...]

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The Power and Pitfalls of Using Browser Push Notifications

Performance Marketing

With the advent of browser push notifications, marketers and publishers now have a new channel to directly connect with their audience. Odds are, you’ve encountered browser push opt-in requests many [...]

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The Power and Pitfalls of Using Browser Push Notifications

Media

With the advent of browser push notifications, publishers now have a new channel to directly connect with their audience. Odds are, you’ve encountered browser push opt-in requests many times: browser-generated [...]

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Publishers Have More First-Party Data Than They Think. Here’s How to Use It

General

With Facebook cutting off access to third-party data, Apple’s introduction of Intelligent Tracking Prevention, and GDPR looming, access to data is top of mind for publishers and advertisers alike. Publishers [...]

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The 3 Hard Truths Publishers Must Face in 2018

Media

With monetization pressures mounting, publishers find themselves at an industry-wide crossroads, and the endless predictions about what next year holds reflect as much. Everyone agrees 2018 will be a year [...]

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Before Publishers Can Unlock Reader Revenue, They Need to Convert Unknowns

Media

As publishers move to monetize their audiences directly, audience relationships become more important than ever. While publishers invest in targeting and personalization technology that uses data to build these relationships, [...]

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How the Ad-Driven Business Model Derailed Medium & Why Publishers Need to Think Beyond Programmatic

Media

Despite sleek publishing software and a high profile founder, the hybrid publisher and platform, Medium, is in the same boat that many established publishers have been in for more than [...]

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How Publishers Should React to Google’s Interstitial Crackdown

Media

Publishers were thrown into a bit of a panic recently when Google announced they’d be penalizing websites that use “intrusive interstitials” (aka pop-ups & lightboxes) on mobile. The reason for [...]

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