Think Apple News is Going to Save Your Traffic? Think Again.

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In a year where Facebook has pushed publisher content further down the news feed (and further down their list of priorities in general), Apple News has seemed to be a relative bright spot in the ongoing tug-of-war between publisher and platform. Pre-installed on millions of devices, Apple’s news aggregator allows publishers to reach large audiences in a clean environment, then monetize them through both ads and paid subscriptions.

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