The Facebook Apocalypse Just Hit, But Don't Freak Out
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Facebook just reduced the organic reach of your page to 0%. The good news, however, is that there is a way for publishers to still use Facebook to grow their business.
You’ve probably read the news from yesterday of big changes at Facebook. The news feed is going to further prioritize posts from people over posts from pages. It’s also going to prioritize posts that elicit reactions (comments, likes, shares) over informational posts.
What does this mean for you? Mark Zuckerberg himself said, “You’ll see less public content like posts from businesses, brands, and media.”
The writing on the wall has been there for a long time.
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