Melissa Chowning
Melissa Chowning is the CEO of Twenty-First Digital, where she guides her clients’ digital strategies and audience development efforts to drive traffic, engagement, and retention. Formerly the Audience Development Director of D Magazine, Portland Monthly and Seattle Met, Melissa understands that the key to audience growth is also monetization. When she’s not immersed in the digital world, you’ll likely find her reading, listening to podcasts, and keeping busy with her two children, both under the age of 6.
The Crisis Below the Surface: How the Pandemic Weighs on Women in Publishing
Media
Recently, a colleague experienced an irksome response from a coworker when she could not meet with him at short notice. She felt frustrated that he seemed to show little compassion [...]
Email Marketing Is a Strategy Game
Performance Marketing
For years, email has been our solid companion, our owned audience. It’s the path of least resistance to the audience and serves the purpose of delivering content, promotions, advertising, and [...]
Email Marketing Is a Game — Now More than Ever
Media
Email marketing continues to be a dominant channel for audience engagement, sales monetization, and product sales. Why? Because it’s an owned audience. You own the direct relationship with that audience [...]
How to Not Waste Money on Facebook and Instagram Ads
Performance Marketing
As publishers, our relationship with Facebook is … complicated. In 2019, Facebook traffic returned for a lot of publishers, and many now consider the platform a reliable source of traffic. [...]
How to Not Waste Money on Facebook and Instagram Ads
Media
As publishers, our relationship with Facebook is… complicated. In 2019, Facebook traffic returned for a lot of publishers, and many now consider the platform a reliable source of traffic. However, [...]
Publishing Trends to Watch in 2020
Media
The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry [...]
Identifying and Engaging Your Most Valuable Audience Segments
Performance Marketing
Your audience is made up of a series of segments of audiences, all in a different place in their journey with your brand. From one-time visitors to the most loyal [...]
Identifying and Engaging Your Most Valuable Audience Segments
Media
Your audience is made up of a series of segments of audiences, all in a different place in their journey with your brand. From one-time visitors to the most loyal [...]
Using Evergreen Content as an Audience Development Strategy
Media
It’s not uncommon to hear from publishers, “what is the best tactic in audience development right now?” The answer we give is one that always applies despite trends, tools, and [...]
Content Begets Audience: Publishers Need to Keep Investing in Editorial
Media
There’s a reciprocal relationship between a publisher’s two most valuable assets – content and audience. Good content helps you attract an audience. Great content helps you keep an audience. Your [...]