Apple Made an Otherworldly, Hypnotic Ad About Lying on Your Couch With Its New Headphones

AirPods Max hit the market, priced at $549

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When Apple bought the Beats by Dre headphone line in 2014 for $3 billion, it was clear the move was more about brand ubiquity and style than hardware quality.

While most Apple products are considered paragons of product design (missing ports and annoying notches aside), Beats gear has often been criticized by audiophiles as style over substance—a reputation that’s perhaps less deserved today, with Consumer Reports rating Beats headphones about on par with Sony products in a similar $300 price range.

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