Apple Made an Otherworldly, Hypnotic Ad About Lying on Your Couch With Its New Headphones
AirPods Max hit the market, priced at $549.
A Map or a Matrix? Identity Management Is More Complex By the Day
Performance Marketing
A newly published white paper on how advertisers and brands can recognize unique customers across marketing platforms underscores just how tough this important job is for data-driven marketers. As technologists [...]
WWTT? Yeti+ Launches for Earth Day, Offers Unique ‘Streaming’ Content
Performance Marketing
This past Wednesday was the 50th anniversary of Earth Day. Despite dealing with a pandemic and quarantines, a number of brands put out campaigns to celebrate the environment, including Yeti's [...]
Think Apple News is Going to Save Your Traffic? Think Again.
In a year where Facebook has pushed publisher content further down the news feed (and further down their list of priorities in general), Apple News has seemed to be a [...]
Facebook Data Changes Create Sales Opportunities for Publishers
Facebook has been under serious scrutiny lately as more is revealed about Cambridge Analytica’s use of the social networks’ user information. Cambridge Analytica, a third party data brokerage firm, and [...]
When ‘Customer Service’ Makes Things Worse
Performance Marketing
When a customer has to contact customer service, you've already messed up. When that customer service is lacking, lazy or downright stupid, it might as well be an ad for [...]