Apple

Ad of the Day: Lil Buck Defies Gravity in Apple’s First Big TV Spot for Its AirPods

Without pesky headphone wires, you'll be freed up to move in any way the laws of physics allow—and even, perhaps, some they don't.

Ad of the Day: A Greek Seaside Town Clamors for Photos in Apple’s Latest iPhone Ad

The iPhone 7 Plus takes such great portraits, everyone you run into on the street will want one—whether you actually know them or not.

Apple’s Search Ads Are Generating Conversion Rates Higher Than 50%

After entering the app-install space in the fall, Apple says that 50 percent of consumers who click on ads they see in the App Store go a step further and download the app.

How Beats Used Celeb Marketing to Become Millennials’ Favorite Audio Brand

Way back in the distant days of 2010, you might have chanced on a video of Justin Bieber, sitting in a recording studio and speaking—with genuine feeling—about a particular social problem he wanted to make right. World hunger, perhaps? Childhood diseases? Well, not quite.

Why CES Is a Key Incubator for Marketing Execs

CES has become the place for companies to showcase new, innovative and promising technology.

The 10 Best Ads of 2016

It’s been an undeniably rough year, but at least we had some brilliant advertising along the way to inspire, amuse and delight us. Adweek’s picks for the 10 best ads […]

Ad of the Day: Kids Act Out Romeo & Juliet in Apple’s Charming New iPhone 7 Spot

Wherefore art thou, iPhone 7?Here's a charmer for the digital scrapbook. In its ongoing efforts to convince us the incremental changes of the iPhone 7 are actually quite magical, Apple has released "Romeo and Juliet."

These Were the Hottest Apps, Games and Gadgets of 2016

History will remember 2016 as when digital became a constant overlay to real life, with presidential candidates trolling one another on social media before and after debates while mobile game […]

Apple Enlists Frankenstein in This Strange, Sweet Appeal for Acceptance This Holiday

A lot of Christmas ads suggest that spending time with friends and family should be the ultimate goal of the holidays. But what about those people who don't have much of either? Apple just released its 2016 holiday commercial, and it's devoted to reminding people that friends and family aren't the only people who might need comforting at this time of year—and in this particular year, too. Directed by Park Pictures' Lance Acord (who also directed Apple's Emmy-winning 2013 holiday ad, "Misunderstood"), it's a remarkable piece of work and a study in contrasts—dark and light, sad and happy, lonely and full of love. 

Apple Checks Off Every Great Invention in Human History in Ad for the MacBook Pro

These days, technology evolves at an incredibly fast pace. But Apple is reaching much further back into history to tell the story of just how much it thinks can happen next, with the help of its new MacBook Pro.An ambitious new ad bridges humans' discovery of fire with space travel and smartphones using a classic symbol for the power of imagination—the light bulb.