Akqa

Elton John Wants You to Make the Official Music Video for One of His 1970s Classics

What if Elton John asked you to make the official music video for "Rocket Man," "Tiny Dancer" or "Bennie and the Jets"? That's exactly what just happened. Except he's not just asking you—he's asking the whole internet. John has joined forces with AKQA, Pulse Films and YouTube for "Elton John: The Cut," the ultimate creative gauntlet for music lovers. Its goal is to find videos that will go down in history as official accompaniments to three iconic songs—which, as luck would have it (for you, anyway), came out pre-MTV.  "One of the reasons we are doing this project with YouTube is to encourage young filmmakers to create visual ideas for these songs, and it gives us the chance to share [them] with younger fans," says Sir Elton John himself. 

DJ Khaled’s New Mobile Game for Champs Sports Leans Into 1980s Cool

A quarter century ago, DJ Khaled was a teenage employee at a Champs Sports in Orlando, Fla., but these days the hip-hop and social media star is a strategic partner with the retail brand.

Ubisoft Wants Gamers to Learn What Data a Hacker Can Steal From Their Selfies

People tend to think the world of data capture—as it pertains to their online activity—is limited to web clicks.

AKQA’s São Paulo Outpost Is a Quirky Space With Nice Neighbors

AKQA is known for its tech-driven, highly creative work for clients like Nike and Google, so it’s no surprise that its offices reflect this creative spirit as well. In São […]

These 2 Brands Made a Facebook Messenger Bot to Draw Awareness to Ethiopia’s Water Crisis

Since launching Facebook Messenger bots earlier this year, brands like Trolli and American Express have built chatbots as a new way to interact with consumers.

How Activision Invaded Black Ops 3 This Weekend to Begin the Marketing of Infinite Warfare

Activision could have announced its brand-new Call of Duty game, Infinite Warfare, through any number of paid media outlets and reached millions of people. But why do that when you already own an entire fictional world where you can do real marketing to millions of people who are already avid gamers? 

5 Ways Marketers Are Already Putting Sensors to Work

For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them.

Stephen Curry and Shaq Have Cameos in Guitar Hero Live’s Crowdsourced Lip-Sync Ad

Pop music's newest supergroup features hoop icons Shaquille O'Neal and Stephen Curry, sports broadcaster Erin Andrews, Vine star King Bach … and you. 

Rei Inamoto Is Starting His Own Business 2 Weeks After Leaving AKQA

Less than two weeks after former AKQA worldwide chief creative officer Rei Inamoto and New York general manager Rem Reynolds parted ways with the agency, the two announced they're getting back into business together.

AKQA Creates Product Director Role to Help Clients Innovate

AKQA has hired Zac Park in the new role of product director, where he'll work with the agency to accelerate clients' connected product and service development programs.