These 2 Brands Made a Facebook Messenger Bot to Draw Awareness to Ethiopia's Water Crisis

2.5-hour digital adventure aims to build empathy


Since launching Facebook Messenger bots earlier this year, brands like Trolli and American Express have built chatbots as a new way to interact with consumers. Now jewelry brand Lokai and nonprofit Charity: Water are using bots to raise awareness and visualize the challenges people in rural areas of the world face in getting clean drinking water.

The two companies and AKQA have teamed up to create a bot dubbed "Walk with Yeshi" that takes Facebook users through a two-and-a-half-hour experience with a woman named Yeshi who lives in rural Ethiopia and spends two-and-a-half hours each day walking to find water. 

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