These 2 Brands Made a Facebook Messenger Bot to Draw Awareness to Ethiopia's Water Crisis

2.5-hour digital adventure aims to build empathy

Since launching Facebook Messenger bots earlier this year, brands like Trolli and American Express have built chatbots as a new way to interact with consumers. Now jewelry brand Lokai and nonprofit Charity: Water are using bots to raise awareness and visualize the challenges people in rural areas of the world face in getting clean drinking water.