How Activision Invaded Black Ops 3 This Weekend to Begin the Marketing of Infinite Warfare

AKQA integrates Facebook Messenger into latest Call of Duty launch

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Activision could have announced its brand-new Call of Duty game, Infinite Warfare, through any number of paid media outlets and reached millions of people. But why do that when you already own an entire fictional world where you can do real marketing to millions of people who are already avid gamers? 

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