DJ Khaled's New Mobile Game for Champs Sports Leans Into 1980s Cool

Sega-like graphics pitch Timberland boots

A quarter century ago, DJ Khaled was a teenage employee at a Champs Sports in Orlando, Fla., but these days the hip-hop and social media star is a strategic partner with the retail brand. They opened a store together in October, and today the two entities are announcing a branded, mobile-minded video game—which looks born from his 1980s childhood—in conjunction with footwear brand Timberland.