Snapchat Wants to Help Register Users to Vote in November
Performance Marketing
It might take more than a snap to persuade some people to vote for either Hillary Clinton or Donald Trump, but Snapchat is at least trying to get them registered [...]
Election Have You Wanting to Flee the Country? Esurance Has Got You Covered
Brand Marketing
To everyone out there that has uttered the statement, "I am leaving the country," or, "I'm moving to Canada," if insert-presidential-candidate-name-here wins the election, Esurance has got you covered. Well, [...]
Former NBA Players Pick Which Presidential Candidate Would Make the Best Owner [Video]
Being the President of the United States and owning a professional sports franchise has their share of similarities. You need to be a strong, decisive leader, you need to know [...]
Here’s Why Smartphone Ads Could Help Swing the Iowa Caucuses
Performance Marketing
Poor Iowa. Quadrennially, it's the Midwestern state that gets most bombarded with political ads, with Republican and Democratic voters being the prime targets of presidential campaigns ahead of next week's [...]
Mobile Ads Will Be Key to Targeting 2016’s Hispanic and Black Voters
Performance Marketing
Thirty-five percent of registered voters said digital media will be their most important method for learning about presidential candidates this year, according to a new study from the Interactive Advertising [...]
Bernie Sanders’ Stirring New Campaign Ad Is Set Solely to the Tune of Paul Simon’s ‘America’
Creativity
Often, the worst part of political ads is having to listen to them. Between the ominous muckraking about an opponent's past and the stilted rhetoric of sound bites from the [...]