After 26 Years, Rock the Vote Is Still Driving Young People to the Polls

Thanks to a powerful mix of pop culture and politics

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It's a political movement that started with Madonna. In 1990, a bikini-clad Material Girl wrapped in an American flag urged MTV viewers to vote by rapping about Thomas Jefferson and Abraham Lincoln, switching up the lyrics of her then-hit song "Vogue." It was the first PSA for Rock the Vote, an organization whose mission is to register young people to vote and urge them to participate in the political process.

And Rock the Vote has had its work cut out for it; quelling apathy among young voters is no easy feat.

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