Bernie Sanders’ Stirring New Campaign Ad Is Set Solely to the Tune of Paul Simon’s ‘America’

A break from the political shout-fest

Headshot of David Griner

Often, the worst part of political ads is having to listen to them. Between the ominous muckraking about an opponent's past and the stilted rhetoric of sound bites from the stump, it quickly becomes an auditory annoyance throughout election season.

So regardless of your politics, you have to admire Democratic candidate Bernie Sanders' choice to forego any audio in his new campaign ad except for the rising swell of Simon & Garfunkel's 1968 single "America."

Of course, it's a decision that carries its own risks. Sanders' populist politics are already a bit of a throwback to the 1960s and '70s, and some might see the song as indicative of his campaign lacking a certain modernism. And obviously he could be using this ad time to share policy stances that separate him from his primary opponent, Hillary Clinton.

But on the other hand, it shows yet again that he's not fettered by politics as usual—and that his campaign's Spotify playlist is probably sweet as hell.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."