Thirty-five percent of registered voters said digital media will be their most important method for learning about presidential candidates this year, according to a new study from the Interactive Advertising Bureau.
The IAB report also found that 61 percent of voters consider digital outlets and television to be "primary information sources" as they choose between Donald Trump, Ted Cruz, Hillary Clinton, Bernie Sanders and others heading into the GOP and Democratic primaries.
As such candidates angle for important demographics such as Latinos and African Americans, they might want to ramp up their mobile ad spends.
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