2012 Cable Guide | Adweek 2012 Cable Guide | Adweek
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AMC Original On- and Off-Script

Zombies, detectives and Madison Ave….meet fan boys and private security. AMC, with a foundation of acclaimed scripted dramas, including Mad Men, Breaking Bad and The Walking Dead, is moving into…

Bravo Reaching the Affluencers

Bravo delivers the “Affluencers,” the most affluent, educated, influential and engaged audience in cable. They are passionate about Bravo’s buzzy content around food, fashion, beauty, design, digital and pop culture.…

Comcast Spotlight The Eye(ball)s Have It

Comcast Spotlight is all about making things easier-—creating an infrastructure that enables advertisers, whether local, regional or national, to get more out of their media spend. The ad sales division…

FEARnet Providing Thrills and Chills

For fans of thriller, suspense and horror, FEARnet is the ultimate destination, featuring movie releases from all of Hollywood’s top studios and indies, including Sony Pictures and Lionsgate. With over…

MLB Network Batter (and Viewership) Up

When it comes to baseball, few channels have the resources—much less the recognition—of MLB Network, the channel of Major League Baseball. The channel sees itself as the primary destination for…

NCC Local Hits the Spot

National, regional and local advertisers looking to make local multichannel cable buys have been turning to NCC Media for more than two decades. Today, the group, owned by partners Comcast,…

Scripps Networks Brands for Life

Build trusted brands. Engage upscale viewers. Influence purchase decisions. The formula sounds deceptively simple. But there’s nothing simple about the success Scripps Networks Interactive has had in bringing that formula…

Scripps | HGTV and DIY Network Brands for the Power of Home

HGTV and DIY Network personify “pride of place,” capturing the powerful connection consumers have with their homes and delivering the inspiration needed to turn a house into a showplace. Providing…

Scripps | Food Network and Cooking Channel Brands for the Power of Food

Food Network and Cooking Channel have completely changed how consumers talk about, learn about and share their feelings about food and cooking. They’ve elevated food to a national passion and…

Scripps | Travel Channel Brands That Move You

Travel Channel is all about what moves you. But not just from point A to point B. Travel Channel invites viewers to summon up something deep within their collective DNA:…

Scripps | Great American Country Brands for Living

Storytelling is at the heart of all country music. And like any great story, the audience wants to know what happens next. The next chapter in the Great American Country…

Smithsonian Channel Telling America’s Stories

When your channel is associated with what may be the most famous network of museums and research centers in the U.S., it’s no surprise that you’re going to focus on…

3net Programming Depth

A decade ago, the first high-definition networks hit cable. Now HD is the norm and in-home 3D is the next frontier. 3net, a joint venture of Sony Corp., Discovery Communications…

Syfy Igniting Imagination

Syfy has a target audience in mind: people with a shared mindset of curiosity, optimism, creativity and open-mindedness that drives them to take risks, push boundaries and challenge the status…

The Weather Channel In Everyone’s Conversation

When The Weather Channel went on the air 30 years ago, it was a convenient place for people to go and check the outside temperature. Today, viewers may still tune…

WGN America Home of the Superfan

WGN America is more than a place to watch the best in Chicago sports coverage. The channel, a superstation feed of Chicago’s WGN-TV, will still broadcast more than 100 regular…

Who Needs TV to Watch TV With viewers turning to online and on-demand, what’s going on with on-air?

The technology of television has hard-wired the viewing habits of successive generations of Americans. Boomers brought their broadcast event mentality to the launch of cable. Gen Xers, who came of…

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