Facebook is providing advertisers with more options for testing and optimizing their campaigns with its introduction Thursday of spilt testing.
David Cohen is editor of Adweek's Social Pro Daily. He has been covering the digital industry since 2009 and was previously editor of AllFacebook and SocialTimes.
Facebook Thursday introduced two new features for its Messenger application: Reactions, which it had been testing in Messenger earlier this month, and Mentions.
Instagram announced two more steps to maintain a safe environment on its platform—covering potentially sensitive images with a screen, and the launch of two-factor authentication to all users.
Twitter is teaming up with the National Association of Basketball Coaches and multimedia rights partner IMG to livestream the 2017 AT&T NABC Guardians of the Game Award Show.
Instagram users in São Paulo can now add geostickers to their Instagram Stories, joining their counterparts in New York and Jakarta, Indonesia.
Facebook Live was extended to verified pages in December 2015, and users started getting access to the feature via desktops and laptops as early as last September. Starting Wednesday, it is available globally.
Developers who can’t make it to Facebook’s F8 annual developers conference April 18 and 19 at the McEnery Convention Center in San Jose, Calif., may be able to take advantage of the next best thing if they can get to one of 45 other cities.
The average person will spend more than five years of their lives on social media, according to a study by influencer marketing agency Mediakix.
LinkedIn joined Facebook and Twitter on the trending bandwagon, introducing its Trending Storylines on mobile and desktop Wednesday.