Chris Ariens

Chris Ariens

Chris Ariens is TV & media editor for Adweek.
Chris Ariens is TV & media editor for Adweek, where he oversees coverage of digital publishers, streaming video, television, media strategy and more. He also edits Adweek's TVNewser blog, reporting daily on the national news industry.

Melissa McCarthy Kia Spot Is This Week’s Most Digitally Engaging Ad

The chart-topping Kia spot has McCarthy starring as a hapless eco-warrior. The Super Bowl ad has had more than 900 post-game airings.

Super Bowl Spots Dominate List of 10 Most Engaging Ads This Week

Nine advertisers that aired social-issue-related Super Bowl ads accounted for 7.52% of TV ad impressions , but generated almost a third (31.35%) of digital engagement.

This Week’s 10 Most Digitally Engaging Ads ranks the top ads from more than 10 million smart TVs.

CBS Radio and Entercom Merge to Create Industry Giant

244-station group will include sports, news, talk, and music formats.

Geico Tops the Week’s Most Digitally Engaging Ads

The insurance company owns three of the top 10 ads, and uses memorable, if cringeworthy, humor to spark conversation.

This Week’s 10 Most Digitally Engaging Commercials

Electronics and communication companies rule this week's chart of the most digitally engaging commercials, powered by the TV ad attention analytics company Apple claims the top two spots, with its first-place commercial for the iPhone 7 + AirPods capturing two-fifths (42.63%) of the digital engagement for the week.

The Week’s 10 Most Digitally Engaging Ads

Electronic communication is the name of the game in the latest weekly chart of the most digitally engaging commercials, according to TV ad-attention analytics company

Billboard Buys Spin and Vibe in a Quest to ‘Own the Topic of Music Online’

The Hollywood Reporter-Billboard Media Group is acquiring the music assets of SpinMedia, including Spin, Vibe and Stereogum, expanding Billboard's reach into the music news world.

Julia Ioffe Cut From Politico After ‘Tasteless, Offensive Tweet’

"I am truly and deeply sorry."

Verizon Will Give Yahoo Time to ‘Work on the Breach’

But good news from AOL.