The chart-topping Kia spot has McCarthy starring as a hapless eco-warrior. The Super Bowl ad has had more than 900 post-game airings.
Chris Ariens is TV & media editor for Adweek.
Chris Ariens is TV & media editor for Adweek, where he oversees coverage of digital publishers, streaming video, television, media strategy and more. He also edits Adweek's TVNewser blog, reporting daily on the national news industry.
Nine advertisers that aired social-issue-related Super Bowl ads accounted for 7.52% of TV ad impressions , but generated almost a third (31.35%) of digital engagement.
The insurance company owns three of the top 10 ads, and uses memorable, if cringeworthy, humor to spark conversation.
Electronics and communication companies rule this week's chart of the most digitally engaging commercials, powered by the TV ad attention analytics company iSpot.tv. Apple claims the top two spots, with its first-place commercial for the iPhone 7 + AirPods capturing two-fifths (42.63%) of the digital engagement for the week.
Electronic communication is the name of the game in the latest weekly chart of the most digitally engaging commercials, according to TV ad-attention analytics company iSpot.tv.
The Hollywood Reporter-Billboard Media Group is acquiring the music assets of SpinMedia, including Spin, Vibe and Stereogum, expanding Billboard's reach into the music news world.