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PR in 2015: More Complexity and Greater Scope

Guest post by Sarah Skerik

To Boost PR Results, Look to Paid Channels

Guest post via digital marketing consultant/PR Newswire veteran Sara Skerik

The Ticker: #JeSuisCharlie; Brands and Influencers; FleishmanHillard Reveal; And More

BuzzFeed: #JeSuisCharlie Trends as Social Media Expresses Solidarity Over Charlie Hebdo Digiday: How Brands Label Their Social Media Influencer Marketing PR Week: FleishmanHillard Takes Wraps Off Global Content Marketing Group […]

The Value of a Press Release Is (Apparently) Five Dollars

Since it’s a (week)day, it might just be time for yet another post on the value of the press release. This morning Derek DeVries, senior associate at Lambert, Edwards and […]

Google’s #IfIHadGlass Promotion Elicits Snarky Responses

Google's Glass, the ultimate geek interface, is now available for a select few users. The company will select users who post to Google+ or Twitter using the hashtag #ifIHadGlass, and invite them to buy the glasses for $1500. The company has asked users to use the hashtag along with a post describing what they would do with the futuristic product. Many promised to take still more photographs of their kids, but some took the opportunity to poke fun at Google.

Six Tips For Making Your Press Release Twitter Friendly

Last week, we reported on results from a PRNewswire/Crowd Factory study that found Twitter drives more traffic to press releases than Facebook. So how do you make your press release […]