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PR in 2015: More Complexity and Greater Scope

Guest post by Sarah Skerik

To Boost PR Results, Look to Paid Channels

Guest post via digital marketing consultant/PR Newswire veteran Sara Skerik

The Ticker: #JeSuisCharlie; Brands and Influencers; FleishmanHillard Reveal; And More

BuzzFeed: #JeSuisCharlie Trends as Social Media Expresses Solidarity Over Charlie Hebdo Digiday: How Brands Label Their Social Media Influencer Marketing PR Week: FleishmanHillard Takes Wraps Off Global Content Marketing Group […]

The Value of a Press Release Is (Apparently) Five Dollars

Since it’s a (week)day, it might just be time for yet another post on the value of the press release. This morning Derek DeVries, senior associate at Lambert, Edwards and […]

Six Tips For Making Your Press Release Twitter Friendly

Last week, we reported on results from a PRNewswire/Crowd Factory study that found Twitter drives more traffic to press releases than Facebook. So how do you make your press release […]