- Adweek Staff

WASHINGTON, D.C. Chris Hughes, a Facebook co-founder and architect of President Obama's much-lauded online organizing effort during last year's election campaign, has joined political communications firm GMMB here as a strategic advisor.

Hughes (shown at right) will provide clients of GMMB, a lead agency for Obama for America, with insight and digital strategies for a wide range of campaigns and causes.
 
"We're thrilled to have Chris become a part of our firm," said GMMB partner Greg Pinelo, in a statement. "All of us who were involved in the Obama campaign were simply amazed by what he accomplished. Chris is a true visionary who shares our firm's commitment to social change through groundbreaking communications and organizing. He will be an incredible resource for GMMB's clients and their causes."

Added Hughes: "This firm recognizes that online organizing and new media are central to how people communicate today. As it leverages digital tools alongside proven communications strategies and the kind of outstanding creative thinking GMMB did for the Obama campaign, the firm is uniquely positioned to help clients make a difference in people's lives."

As director of online organizing for the Obama campaign, Hughes led a team that engaged prospective voters through My.BarackObama.com, attracted 5 million "friends" on 15 social networking sites and inspired 3 million donors to make cash contributions.
 
Hughes, along with Harvard roommates Mark Zuckerberg and Dustin Moskovitz, created Facebook in 2004.

GMMB also maintains offices in Seattle, Los Angeles and London. Its clients have included the Save Darfur Coalition, the Bill & Melinda Gates Foundation, the United Nations Foundation, Unicef, Blue Cross Blue Shield, the Campaign for Tobacco-Free Kids and Visa.