Adventure and Danger Are Brewing in Droga5 London’s Work for Belstaff
Brand Marketing
If you're wearing Belstaff, get ready to set off on a great, potentially dangerous, next adventure.
Shiseido’s Gender-Shifting Makeup Ad Wins Grand Prix in Film at Epica Awards
Brand Marketing
BERLIN, Germany—Major marketers Mini Cooper and John Lewis shared the stage with little-known upstarts Shiseido and ElaN Languages in accepting Grand Prix honors from the Epica Awards. The France-based award [...]
This Beautifully Simple Illustration Is the Perfect Ad for National Geographic Kids
Creativity
Most award-winning print ads rely on extreme Photoshopping, big-budget photography and meticulous art direction, but here's a wonderful exception to the rule. Istanbul agency Rafineri created the ad above for media [...]
The Perils and Promise of Programmatic Print
Recent news that Time Inc. is expanding its “programmatic print” experiment set hearts aflutter among many magazine publishers. Does Time’s expansion of the program mean the magazine industry has finally [...]
HomeAway Invests ‘Tens of Millions of Dollars’ in Global Campaign
Brand Marketing
HomeAway last summer hired its first global chief marketing officer in Mariano Dima, who had served in the same role for Visa Europe, and promised to increase ad spending worldwide [...]
U.S. Newspapers Make $40 Billion Less From Ads Today Than in 2000
Performance Marketing
Here's a sobering statistic: From 2000 to 2013, annual U.S. newspaper ad revenue dropped from $63.5 billion to $23 billion.