HomeAway Invests 'Tens of Millions of Dollars' in Global Campaign

New CMO wants to appeal to modern families, pet owners and millennials

HomeAway last summer hired its first global chief marketing officer in Mariano Dima, who had served in the same role for Visa Europe, and promised to increase ad spending worldwide by 50 percent. At the time, the home rental brand ultimately sent this proclamation to every hospitality competitor from Bookings.com

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